Hey hey, I'm Hannah :) Welcome to my website
I'm a Brand Strategist, currently working as a Senior Strategy Consultant
and a Branding Design Lecturer.
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I've been told I 'light up' when I talk brand.
I use this to help the people behind ambitious businesses solve brand or business strategy and innovation challenges using curiousity, creativity and insights.
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The stuff I love most: diagnosing brand or product challenges, identifying new opportunities, brand positioning, differentiation, consumer research, co-creation, workshops, ideation or creative problem solving. I also love to meet new people who are curious, different-shaped, or interested in the work I do.
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Want to chat? Get in touch
Business-y stuff I'm pretty good at:
BRAND STRATEGY
CUSTOMER INSIGHTS
CUSTOMER INSIGHTS
For bands to have a positive impact and stand out, they need clarity, consitency + relevance both internally and externally.
As in: Brand audits, research and analysis, opportunity identification, brand portfolio + hierarchy, positioning, differentiation, visioning, propositions, culture, brand identity, comms strategies + storytelling.
CUSTOMER INSIGHTS
CUSTOMER INSIGHTS
CUSTOMER INSIGHTS
The best strategy is formed through people-first research. Uncovering real human truths to make informed business decisions.
As in: Qualitative research, focus groups, interviews, social listening + more. Desk based research on company, competitors and customer trends. Uncovering insights to bring a fresh perspective to a brand or product team.
PROBLEM SOLVING
CUSTOMER INSIGHTS
PROBLEM SOLVING
It's not just about research and strategy, it's about asking the right questions and doing smart thinking, to get to the solutions.
As in: Workshops, training/upskilling, tools + templates, creativity, co-creation, connection, research, curiosity, discussions, diversity of thought, DE&I, emotional intelligence, design thinking and inclusive design.
Who I've worked with:
