I'm a Brand Strategist, currently working as a
Brand + Innovation Consultant and Branding Design Lecturer.
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I've been told I 'light up' when I talk brand. I use this to help the people behind ambitious businesses, amplify their impact through the power of brand, strategy, curiosity and creativity.
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I am particularly skilled in researching to diagnose brand challenges and identify opportunities - helping brands to bridge their brand gap, articulate their difference, and build stand-out customer experiences through tools such as: research, workshops, co-creation, ideation and design thinking.
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For bands to have a positive impact and stand out, they need clarity, consitency + relevance both internally and externally.
As in: Brand audits, research and analysis, opportunity identification, brand portfolio + hierarchies, positioning, differentiation, visioning, propositions, culture, brand identity, comms strategies + storytelling.
Beyond omnichannel, a holistic brand ecosystem is underpinned by customer understanding and stand-out experiences.
As in: Opportunity identification (creative territories), research insights + trends, innovation, audience identification, personas, journey maps, experience + service design, creative execution.
There's always something new to learn. Connection, sharing experiences and knowledge, enables change and growth.
As in: workshops, co-creation, tools + templates, academia, practice, connection and communities, research, curiosity, discussion, diversity of thought, DE&I, emotional intelligence, inclusive design.