Hey hey, I'm Hannah :) Welcome to my website

I'm a Brand Strategist, currently working as a Senior Strategy Consultant
and a Branding Design Lecturer.

I've been told I 'light up' when I talk brand. I use this to help the people behind ambitious businesses, amplify their impact through the power of brand, strategy, curiosity and creativity.

I am particularly skilled in researching to diagnose brand challenges and identify opportunities - helping brands to bridge their brand gap, articulate their difference, and build stand-out customer experiences through tools such as: research, workshops, co-creation, ideation and design thinking.

A little detail behind the diagram

BRAND STRATEGY

Customer experience

For bands to have a positive impact and stand out, they need clarity, consitency + relevance both internally and externally.

As in: Brand audits, research and analysis, opportunity identification, brand portfolio + hierarchies, positioning, differentiation, visioning, propositions, culture, brand identity, comms strategies + storytelling.

Customer experience

Beyond omnichannel, a holistic brand ecosystem is underpinned by customer understanding and stand-out experiences.

As in: Opportunity identification (creative territories), research insights + trends, innovation, audience identification, personas, journey maps, experience + service design, creative execution.

Sharing knowledge

Customer experience

Sharing knowledge

There's always something new to learn. Connection, sharing experiences and knowledge, enables change and growth.

As in: workshops, co-creation, tools + templates, academia, practice, connection and communities, research, curiosity, discussion, diversity of thought, DE&I, emotional intelligence, inclusive design.